Exploring Digital Media’s Role in Reviving Local Storytelling in Argungu Local Government Area, Kebbi State

Exploring Digital Media’s Role in Reviving Local Storytelling in Argungu Local Government Area, Kebbi State

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Chapter One: Introduction

1.1 Background of the Study
Storytelling is a cultural cornerstone in many African societies, serving as a medium for preserving history, teaching morals, and fostering community cohesion. In Argungu Local Government Area, Kebbi State, local storytelling traditions have historically played a central role in cultural identity. However, globalization, urbanization, and the dominance of mainstream media have contributed to the decline of this oral art form. Digital media platforms like YouTube, podcasts, and blogs offer unique opportunities to document, share, and revive these traditions. Studies indicate that digital tools can help preserve intangible cultural heritage by creating accessible archives and engaging younger audiences (Ogunleye & Danladi, 2023). This study examines how digital media can revitalize local storytelling traditions in Argungu, exploring its potential for cultural preservation and education.

1.2 Statement of the Problem
Traditional storytelling in Argungu is at risk of being lost due to generational shifts and reduced interest in oral traditions. While digital media offers a platform to document and share these stories, its potential remains underexplored. Challenges such as lack of awareness, inadequate digital infrastructure, and limited participation from local storytellers hinder efforts to revive storytelling through digital means. This study explores how digital media can bridge these gaps, ensuring the preservation and promotion of Argungu’s storytelling heritage.

1.3 Objectives of the Study

1. To examine the role of digital media in preserving local storytelling traditions in Argungu.
2. To identify challenges in using digital media for storytelling preservation.
3. To propose strategies for leveraging digital media to revive storytelling in Argungu.

1.4 Research Questions

1. How does digital media contribute to preserving storytelling traditions in Argungu?
2. What challenges hinder the use of digital media for storytelling revival?
3. What strategies can enhance the role of digital media in promoting storytelling traditions in Argungu?

1.5 Research Hypothesis

1. Digital media significantly contributes to preserving local storytelling traditions in Argungu.
2. Challenges such as digital illiteracy hinder the use of digital media for storytelling revival.
3. Strategic digital interventions can enhance the revival of storytelling traditions in Argungu.

1.6 Significance of the Study
This study underscores the importance of digital media in preserving intangible cultural heritage. By focusing on Argungu, it highlights the challenges and opportunities of reviving storytelling traditions in rural communities. The findings provide actionable insights for cultural organizations, educators, and digital content creators seeking to promote cultural heritage through technology.

1.7 Scope and Limitations of the Study
The study is limited to Argungu Local Government Area, Kebbi State, focusing on digital media’s role in reviving local storytelling traditions. It does not explore storytelling practices in other regions or broader cultural contexts.

1.8 Operational Definition of Terms

1. Digital Media: Online platforms and tools for content creation, sharing, and engagement.
2. Storytelling: The art of conveying stories and traditions, often orally, within a cultural context.
3. Cultural Preservation: Efforts to protect and promote cultural practices, knowledge, and heritage.

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